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SEO Tools to Optimize Your Website for Success in 2022

SEO Tools to Optimize Your Website
Posted by:Lisa Roberts

We all want our websites to have a search engine rank as high as possible. If you can boost your rankings, you'll appear higher on the SERPs, and you'll be more visible. As a result, more people will click on your site, and you'll earn higher revenue in the long run. However, to get there, you need to know about the best SEO tools to optimize your website for success in 2022. There are many of them, and they're all good for something. Today, you'll learn how to use them to make your site a success.

But before we get into how to use tools, let's see what these are and why you should use them.

Why Does SEO Matter?

Even if you're new to the world of SEO, you probably know that it plays a vital role in your marketing campaign . But to understand how to take advantage of it, first, you have to learn what ranking is. In essence, it's all about how high your website is displayed when someone searches for a relevant keyword. And you want to be high on this list for a few reasons. Google's algorithms have gotten very good at understanding the intent behind the search. So, when a user types in a query, they get the info they're after among the first results. People got used to this, so they rarely go past the first couple of results. As a matter of fact, less than 15% of searches continue to the second page.

Hence, you need to be on the first page, preferably among the top three results for the keyword you're ranking for. If you're not, you'll get far fewer clicks, which will translate to less profit.

No matter what your business is all about, SEO efforts pay off. If you know the right tools and use them, you'll achieve more in less time. Of course, there are numerous tools that can help you, but we don't have room for all of them on our list. So instead, we'll talk about some that are seen as an industry standard and about some that we find interesting. And now that you know why you need SEO tools — let's see what these are.

What are SEO tools?

When you're a beginner in SEO, you want to make things easy for yourself. The best way to do that is by avoiding overly complex website builders and tools. When it comes to website builders, WordPress is a great solution . It's easy to use, and you can do anything you need to do ''in the box''.

However, the situation is a bit more complicated with SEO tools. Once you make a website, you use these tools to analyze it and see how everything works. Then, you utilize the insights you get to improve it and position it better on the SERPs.

Here are the focus points of the best SEO tools on the market:
● Keywords you're ranking for
● Backlinks
● User feedback
● Competition research
● Website health

Although there are some all-in-one solutions, some tools do certain things better than others. So, you'll want to use a combination of them to get the best results. But, of course, you have to know what each of the tools does to do that.

SEO Tools to Optimize Your Website for Success

Google Search Console

Since most people will access your site through Google, you want to know how you look in their search engine's eyes. It's a free collection of services, and it comes with several SEO tools. So let's talk about some of the things you can do with it. For starters, you can check if there are any crawling errors on your website. If you find some, be sure to fix them right away, as they can bring your rank up quite a bit. On top of that, Google Search Console will tell you if your site is affected by malware, what keywords most of your clicks come from, and if there are any new backlinks to your site.

It's an essential tool, and you should use it as much as possible. We know it sounds like there's a lot to it, but you have nothing to worry about. It's easy to understand, and there are plenty of tutorials online that you can follow.


Semrush is a keyword research tool, and it's vital if you have a content marketing strategy in place. You use it to get data about how many people are looking for specific things on Google. Furthermore, it'll tell you similar keywords you can use, and it'll show you ads and listings related to them. Although it isn't free, the chances are that you'll never make any of the keyword research mistakes again if you get it.

Still, that's not all it can do. Besides helping you with keyword research, it can give you insights into your competitors' SEO and marketing strategies. It'll tell you how much traffic they're getting, how much of it they're paying for, and how their backlink log looks.

If you're putting a lot of effort into your blog, you need this tool more than anything. You'll quickly figure out what keywords will get you the best results and how you stack up against your competitors. However, be aware that it's not an easy tool to master. There's a learning curve you'll have to overcome, so arm yourself with patience.


While Google Search Console and Semrush are industry standards, BuzzStream is a tool we find interesting. It's an all-in-one type of solution, and it can help you with domain research, email marketing, and project management. It's very versatile and can do a lot, but we'll focus on how it helps with SEO.

In essence, you'll use it as a research tool. It'll allow you to put in a keyword and get a list of sites that rank for it. Then, it will give you info on each of those websites. It'll tell you their overall ranks, show you connected social media accounts, how old the website is, how authoritative it is, etc.

It's one of the much-needed SEO tools to optimize your website because it lets you keep an eye on your competitors. In a competitive market, that can be worth a lot. And the best thing about it is that at $24 a month, it's cheap as well.


As the name suggests, Linkody is all about backlinks. You'll see all the backlinks leading to your site, what keywords the links are on, and you can disavow links you don't want to exist. It is, in fact, the perfect tool for identifying and removing toxic backlinks .

However, there are a few more things this piece of software can do. For example, you can connect it to Google Search Console, monitor the shares of your site on social media, and create backlink reports that you can use however you like. It's a niche tool, but it's crucial for any link-building effort. Moreover, it's cheap, and it'll bring a lot to the table, so there's no reason why you shouldn't try it.

Google AdWords Keyword Planner

The second Google tool on our list is here for a reason — it's the most comprehensive keyword research tool on the market. It does all the things that Semrush does and more. It sounds like a good thing, but the number of features it has is why it's so low on the list. For a beginner, it might be a bit too confusing.

That said, if you're planning to pay to advertise on Google, it's an absolute must-have. It'll allow you to filter keywords depending on cost-per-click or search volume. It'll give you an estimate of how much advertising would cost you and how you can bring that cost down.

It comes from Google, and therefore it's free. It'll give you very detailed reports, but you'll have to learn how to read them. Still, if PPC marketing is what you want to do, there's no better tool.


SEO is just one part of a successful website. However, it's an important part that has to be good. The rules often change, and you have to keep track of them to know what you should do next.

In 2022, the situation shouldn't change too much, and SEO tools to optimize your website will help you keep everything in line. Put some time into learning how to use them, work on your site, and you won't have any problems.

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