Political Digital Branding

Political marketing and political branding have now become a popular and powerful element of politics. Applicants want to loom large in voters’ minds to gain the political power. In this new age of politics, it means to sell oneself using strategies acquired from the marketing of successful consumer goods.

Political Branding key points

Samaritan Infotech have Proivide A candidate’s brand should be the first piece established in your campaign. Not a slogan, a slick logo or website. Establishing a candidate’s brand identity and how they are presented to the public is the deciding factor of whether they win or lose; and candidates with a strong brand will always prevail.

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Social Media Marketing

Facebook, Twitter, Youtube, Instagram, Linkedin & Google+. Heard of them? These are the ultimate social media channels which you can use to reach out to your target audience. According to a survey there exist 1.65 billion monthly active Facebook users, now think of all the traffic you will gain by engaging your potential voters? Everything, just by setting up a corporate page, posting about your political party or starting a campaign. This is when campaign advertising comes into existence. You have been campaigning door-to-door or using outdoor ads which are no more efficacious as marketing through the above-mentioned channels.

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Whatsapp & Mobile Marketing

Mobile marketing is yet another constructive medium for employing promotional activities. Designed for delivery to cell phones, smartphones, and other handheld devices, this in itself is a multi-channel approach and A merit of WhatsApp marketing over an SMS is the various formats of messaging supported by it- Videos, Images, Audios & Location.Our igital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS , MMS, and apps. Mobile is disrupting the way people engage with brands

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SMS & Email Marketing

A great medium to increase awareness of your brand, SMS marketing will make sure your success. A phone is a standard requirement of every household which means your brand will reach to maximum targeted audience. The text message is easy to compose and you can design and launch campaigns instantly and Email marketing is ostentatious. Its high potential is sometimes ignored but it is one of the most lucrative marketing options which makes use of and provides an audience to other channels as well. For instance, deploying campaigns through emails where you include links to your Facebook page, Youtube videos or twitter account.

our process

Samaritan InfoTech is following 3 steps to do Political Branding & give top most designed to our candidate

Brand Development

1. Brand Strategy & Message Consulting
2. Communication Strategy
3. Crisis Management
4. Data & Polling Analysis
5. Image/Style Consulting
6. Issue and Messaging Strategic Development
7. Media Consulting
8. Merchandising
9. Social Media Messaging Consulting
10. Speech Coaching
11. Speech Development
12. SWAG Development
13. Voter Communication Consulting
14. Website Content Development

Creative Designs

1. Creative Brand Messaging
2. Creative Development
3. Donor Communications
4. Donor Recognition and Gifts
5. Graphic Design
6. Logo Development
7. Push Card Design and Printing
8. Signage Design and Production
9. Strategic Brand Infusion
10. Website Development
11. Content Marketing
12. Press Release
13. Community Discussion

Event Planning

1. A/V Production Consulting
2. Advance Team Logistics and Management
3. Campaign Event Planning and Management
4. Donor Events
5. Donor Retreat Planning and Execution
6. Event Logistic Coordination
7. Event Security Coordination (Local, State, Private and Secret Service)
8. Fundraising Event Planning and Execution
9. Onsite Media Management
10. PAC Events Site/Venue Selection
11. Volunteer Event Coordination
12. Staging

Samaritan have solutions of

Some reasons why you should choose Samaritan for your new project.

Political Brand Consulting

PoliticalBranding Associates specializes in results-driven, strategic candidate and campaign branding identity, events and communications. We identify and drive your candidate’s unique brand (Image, Personality, Positioning, Alignment, Awareness …), delivering winning results, separating your candidate or political organization from the muddle of opposition and competing sound bites.

Data Polling & Analytics

Campaigns are composed of many different moving parts, with two of the most important parts consisting of data, polling and analytics. PBA works with a multitude of research and data analytical companies reviewing polling, data, and focus group responses to better align the brand on an ongoing basis.

Campaign & Donor Events

Donor events are an integral component to any successful political campaign, reinforcing your candidate’s brand. Not only does the event have to be logistically sound, aligning venues, vendors, and volunteers (to name a few); you have to ensure your constituents have a seamless guest experience.

Creative Brand Messaging

Go from fuzzy and confused to clear and concise with creative brand messaging that resonates. Do voters and constituents “get” what you’re about and what they can expect from you? Even when the visual brand (logo/website) is recognized quickly, the brand messaging can be confused, inconsistent or missing.

WHY would Political Branding soo Important to your Campaign

Branding will be effective only when done using multiple channels. A consistent, and thus effective, a brand image can only be kindled, if identical brand attributes are transmitted through all communication channels.

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Political Digital Branding Frequently Asked Questions (FAQ's)

Find answers to all your frequently asked questions (FAQ’s) about Political Digital Branding, Personal Branding, Computational politics, political digital advertising as well!
Here have Web development frequently asked questions (FAQ).

Getting political can have rewards, but can your company also accept the risks that come along with your decision to take a stand? Your answer should determine the types of activities that are on the table and how far to go in joining a political conversation. Go through the “what if” scenarios, and be clear-eyed about the potential negative consequences of any action you’re thinking about taking.

The first thing to consider before running for political office is getting savvy, tech savvy. You must understand how to use technology as it will affect the outcome of your campaign–especially if you are the lone soul driving most of the campaign decisions.

When establishing or revising a digital brand for your political campaign, you must tell a story. Not just any story, one that leaves voters feeling like they are being sold. There are many great ways to tell a story and you should tell your story in a way that leaves voters believing that you can help solve their problems. Tie your personal experience in with your solution.

Your Logo
Your Website
Your Name

Samaritan Infotech have Proivide A candidate’s brand should be the first piece established in your campaign. Not a slogan, a slick logo or website.
1. Creative Brand Messaging
2. Creative Development
3. Donor Communications
4. Donor Recognition and Gifts
5. Graphic Design
6. Logo Development
7. Push Card Design and Printing
8. Signage Design and Production
9. Strategic Brand Infusion
10. Website Development
11. Content Marketing
12. Press Release
13. Community Discussion

Company culture starts with your mission, vision and values. Make sure these are aligned, institutionalized and practiced. Engage your employees in that process through surveys, special task force teams or other feedback opportunities.

Build reinforcements into the culture itself. Look for ways to ritualize your brand and your culture through corporate events or employee recognition systems. Use “RRR” to test whether company culture holds a significant role in your work place: Can you recognize it? Can you repeat it? Do you reward it?