Political marketing and political branding have now become a popular and powerful element of politics. Applicants want to loom large in voters’ minds to gain the political power. In this new age of politics, it means to sell oneself using strategies acquired from the marketing of successful consumer goods.
Branding will be effective only when done using multiple channels. A consistent, and thus effective, a brand image can only be kindled, if identical brand attributes are transmitted through all communication channels.
Samaritan Infotech have Proivide A candidate’s brand should be the first piece established in your campaign. Not a slogan, a slick logo or website. Establishing a candidate’s brand identity and how they are presented to the public is the deciding factor of whether they win or lose; and candidates with a strong brand will always prevail.
Facebook, Twitter, Youtube, Instagram, Linkedin & Google+. Heard of them? These are the ultimate social media channels which you can use to reach out to your target audience. According to a survey there exist 1.65 billion monthly active Facebook users, now think of all the traffic you will gain by engaging your potential voters? Everything, just by setting up a corporate page, posting about your political party or starting a campaign. This is when campaign advertising comes into existence. You have been campaigning door-to-door or using outdoor ads which are no more efficacious as marketing through the above-mentioned channels.
Mobile marketing is yet another constructive medium for employing promotional activities. Designed for delivery to cell phones, smartphones, and other handheld devices, this in itself is a multi-channel approach and A merit of WhatsApp marketing over an SMS is the various formats of messaging supported by it- Videos, Images, Audios & Location.Our igital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS , MMS, and apps. Mobile is disrupting the way people engage with brands
A great medium to increase awareness of your brand, SMS marketing will make sure your success. A phone is a standard requirement of every household which means your brand will reach to maximum targeted audience. The text message is easy to compose and you can design and launch campaigns instantly and Email marketing is ostentatious. Its high potential is sometimes ignored but it is one of the most lucrative marketing options which makes use of and provides an audience to other channels as well. For instance, deploying campaigns through emails where you include links to your Facebook page, Youtube videos or twitter account.
Some reasons why you should choose Samaritan for your new project.
PoliticalBranding Associates specializes in results-driven, strategic candidate and campaign branding identity, events and communications. We identify and drive your candidate’s unique brand (Image, Personality, Positioning, Alignment, Awareness …), delivering winning results, separating your candidate or political organization from the muddle of opposition and competing sound bites.
Campaigns are composed of many different moving parts, with two of the most important parts consisting of data, polling and analytics. PBA works with a multitude of research and data analytical companies reviewing polling, data, and focus group responses to better align the brand on an ongoing basis.
Donor events are an integral component to any successful political campaign, reinforcing your candidate’s brand. Not only does the event have to be logistically sound, aligning venues, vendors, and volunteers (to name a few); you have to ensure your constituents have a seamless guest experience.
Go from fuzzy and confused to clear and concise with creative brand messaging that resonates. Do voters and constituents “get” what you’re about and what they can expect from you? Even when the visual brand (logo/website) is recognized quickly, the brand messaging can be confused, inconsistent or missing.