Guide to Using Predictive Analytics to Enhance Customer Lifetime Value
Predictive analytics – call it a prediction of the future, but one that misses the somewhat atavistic poetry. It’s less prophecy, more excavation, as it unearths the quiet threads hidden in chaos. Patterns emerge, statistics converge, and models take form: these tools don’t so much foresee the future as they reconstruct its scaffolding from the …
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