Lisa Roberts

Guide to Using Predictive Analytics to Enhance Customer Lifetime Value

Leave a Comment / Web Development / January 16, 2025 / By

Predictive analytics – call it a prediction of the future, but one that misses the somewhat atavistic poetry. It’s less prophecy, more excavation, as it unearths the quiet threads hidden in chaos. Patterns emerge, statistics converge, and models take form: these tools don’t so much foresee the future as they reconstruct its scaffolding from the …

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a woman working on her laptop and thinking about how CRM automation enhances efficiency

How CRM Automation Enhances Efficiency for Service-Based Industries

Leave a Comment / Web Development / October 29, 2024 / By

Service-based industries rely on efficient operations to stay competitive. One of the most powerful tools for businesses to achieve this is Customer Relationship Management (CRM) automation. These systems have long been key to managing customer data. But, with automation, they streamline processes, reduce manual work, and improve customer interactions. From managing client communications to automating …

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Understanding Serverless Architecture: The Basics

Serverless Architecture: Scaling Web Applications Efficiently

Leave a Comment / Web Development / July 30, 2024 / By

Serverless architecture has emerged as a powerful approach, providing developers with the flexibility to build and deploy applications without the need to manage underlying infrastructure. That’s why, in this article, we present to you our unique tips and strategies for scaling web applications efficiently using serverless architecture. Understanding Serverless Architecture: The Basics Serverless architecture is …

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Researching tips for building trust and credibility with your Google Business profile

Must-Know Tips for Building Trust and Credibility with Your Google Business Profile

2 Comments / Web Development / May 17, 2024 / By

Building trust and credibility with your Google Business profile is incredibly important for any company aiming to thrive online. After all, a well-managed profile enhances your visibility and assures potential customers of your reliability! From fully completing your profile information to actively engaging with user reviews, every step you take strengthens your online presence and …

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A laptop, smartphone, and a document as methods to check citation consistency

Citation Consistency The Cornerstone of Effective Local SEO for Small Businesses

1 Comment / Web Development / April 12, 2024 / By

Ensuring uniformity in how your business information appears across various online platforms is key to bolstering your online presence and standing out in local search results. So, citation consistency is one of the most important things you can work on! Understanding citations Citations play a major role in local SEO by helping businesses stand out …

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How CRM Helps Moving Companies Stand Out in a Crowded Market

Leave a Comment / Web Development / March 3, 2024 / By

In a bustling market filled with competition, standing out is a major challenge for moving companies. Thankfully, the way CRM helps moving companies stand out lets them grow and attract customers much more effectively! As such, staying informed and updated on the subject is necessary if you operate within the industry. Understanding the challenges of …

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The Power of Micro-Moments in Mobile Marketing

11 Comments / Web Development / September 27, 2023 / By

Welcome to the age of micro-moments in mobile marketing! In today’s world, every second counts. Consumers make snap decisions as they turn to their smartphones for quick answers. As a small business owner, you need to grasp the significance of these micro-moments. They are those brief yet vital points in your customers’ journey. Here, they …

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