Search Engine Marketing

Samaritan InfoTech is providing you with paid marketing services for your business. Search Engine Marketing is the technique in that we provide paid marketing on a platform such as Google, Yahoo, and Bing that will generate results for your business.
We use keywords in such a way that online searchers when looking for certain products or services on any search engine they will find you by the keyword only. SEM is important to increase the organic traffic on search engines.

When we do SEM, you need to pay each time user clicks on an Ad, and in SEO no need to pay for such kind of activity. You must have the budget for continually showing SEM Ads.
When we need long-term results then we will choose SEO while SEM works only when you pay for your results to show when the Ads do not appear your SEM strategy ends.
SEM is measurable and trackable. You can display how your campaigns are appearing and preserve the music of impressions, clicks, and conversions. You also can view the visitors you’re receiving and the way the consequences suit up for your budget.

Google Adwords offers an aggressive side to the advertisers. The vital advantages of the use of Google Adwords are:
o Immediate exposure – Your advert can display up withinside the pinnacle five outcomes on Google’s seek engine outcomes page
o Reach & relevance – Target your capability clients with applicable commercials in a well-timed way once they carry out a Google look for your products, offerings, or business.
o Geo-targeting – You can goal your commercials to the proper purchasers via way of means of deciding on geographic location reporting – Google Adwords reporting helps you to examine which key phrases are running and which aren’t at the side of different elements and helps you to edit your campaigns accordingly.
o Flexible Budget – Google Adwords works properly for all sorts of budgets and permits you to manipulate your bids and budgets.

When we do Google Ads, we need to check the tracking of the conversion that will help us to find what happens after a user clicks on your Ads.
It helps us find out how our ads campaign is providing the data relating to lead generation, sales, downloads, sign-up on email, and other actions for your business. In order to do so, that helps us to optimize your keywords and ad text.

Samaritan InfoTech provides SEO, we use the Google tool to increase rank and get a more specific repost of your performance of your website it’s called Google Analytics. It may include the visitor who visits the site, check the flow of visitors, conversion, and interest as per the visitor’s age and gender. We use these tools in generating revenue also increase site performance.

When we do Adword marketing we also keep in mind that Campaign must have good quality to do so we need to check some factors like-
o CTR of the Keyword
o The relevance of Keywords and Ads
o Landing Page Quality
o Historic Account Data

We use some extensions on Google Adword to show Ads. Some of the names are-
o Sitelinks extensions
o Callout extensions
o Structured snippet extensions
o Call extensions
o Message extensions
o Location extensions
o Affiliate location extensions
o Price extensions
o App extensions
o Review extensions
o Automated extensions report

Impressions:- An influence is a view. When your advert hundreds and shows in the front of a person, its influence.
Clicks:- Now for clicks. A click, in reality enough, is on every occasion a person surely clicks for your ads. This is a chunk greater involved, however.

The relevance of advert textual content and key phrases in an advert group, unique content, web page load times, user-friendliness, ease of navigation, conformation to web page policies, transparency like touch facts and privateness policy, and many others influences the touchdown web page quality.

Sometimes it happens that your ads disapproved. If ads get disapproved then you will be notified by email. How Samaritan InfoTech helps you –we will edit your ads and fix the problem also need to do some changes to ad text or ad along with the website.

Remarketing lets entrepreneurs show advertisements to traffic whose formerly proven hobby withinside the product whilst surfing thru the web. Remarketing advantages withinside the following ways: It improves emblem remember and allows in re-attractive with the consumers ends in a boom in conversion rate objectives a selected and applicable target market who’s possible to buy.

When we do pay marketing or SEM, we need to do things according to the budget. Yes, we can reduce the ad cost without losing the website traffic for that we will do a task like –
Cost Per Action –Understand what your conversion fee is and what your CPA is, and recognize what you could effortlessly pay for every click, on average, to make your account or a section of your account profitable. We need to find more specific keywords related to your ads with the quality of the score.

Samaritan InfoTech provides you services in marketing like Organic traffic, Google Ads, PPC marketing, etc.
In SEM we focus on the keyword while creating and managing ads on Google. You need to pay each time when the user clicks on your ads. , we can provide you lead generation activity and sales to your business with the focus of keywords while creating and managing Ads on Google Ads.
We maintain the quality to give you relevant keywords for your Ads, Call to action of the keyword, and Landing page quality.