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Audience engagement trends to follow in 2021

Audience engagement trends to follow in 2021
Posted by:Lisa Roberts

As we all know, 2020 changed the way people and businesses use the internet. Although it was a long time coming, social media isn't just a way to stay connected with friends anymore. Now, all kinds of companies use it to reach their target audience. But the crisis only accelerated changes that were already in motion. So, we should know how to handle things now, right? Well no. It seems that it caught many of us off guard. We wanted to help, so we decided to share with you some of the audience engagement trends to follow in 2021.

Some of the things we prepared for you might surprise you. If you've been in the business for a long time, they might seem like going back in time. But, believe us, some things are making a comeback. On the other hand, if you're new to all of this, make sure to go through the beginner's guide through brand management first. That should clear all the unknowns, and you'll be ready to dive into this.
So, let's see what you should

know about engaging your audience in 2021.

It's a two-way street
Buying behaviors are changing all the time. Of course, experts know and track what's going on, and thanks to them, the strategies are changing as well. Hence, these days, we have rising social media adoption. On top of that, new technologies have been brought in.

As we already mentioned, events last year made all of these things come sooner than we thought they would. So, now, there's this significant need for audience empowerment and interactions. Take TikTok, for example. It's a video-sharing app in which millions of people found ways to express themselves.

And this year, we see that trend developing even further. In essence, people no longer feel like passive listeners. Instead, they want to be engaged in different ways.

What exactly do they want?

We can sum up the things audience wants to feel in three simple points:
● Influence
● Interact
● Be immersed in the brand's conversation

As a business, there are many ways you can use this to your advantage. You just need to see it as a two-way street. Think about strategies you can craft that will involve your followers more deeply. You can let them co-create or even make their own original content for your site.

Don't be afraid to experiment here. If your audience starts participating, you'll bring a dash of fresh air into your digital marketing, which will reflect on your products and services. However, if you're not sure which way you should go, don't sweat it. You can always seek help from professionals at Digital Dot . With some insights from experts, your brand will be the number one choice in no time.

Lead with purpose and engage with empathy

When faced with a buying decision, buyers rely on their emotions the most. So, if you want to sell, you need to evoke some emotions. Last year, we could see that the companies that practiced informed empathy were rewarded. They got more work and lots of new customers. Let's look at why this is.

According to studies, generations Y and Z are concerned about a brand's purpose. They see it as an important factor in their buying decisions. And they'll go as far as shifting to another company if a brand doesn't care for social issues.
So, you want to make them feel part of something bigger than your product or service. They need to know that you care. And the best way to do that is to connect them around shared values and beliefs. If you want to succeed, put your 'why' at the center of your operations. And do it for real, not just for show. That's one of the most important audience engagement trends to follow in 2021.

The ''local'' is coming back

Now, we're coming to the things that may surprise you. In the decade that's behind us, traveling was as easy as it gets. But then, you suddenly couldn't go anywhere. And that brought up a new, old trend. People became interested in the local again.

And we've seen this everywhere. At first, people started exploring their own cities and countries. That was a great thing as they quickly realized that you don't have to take a plane and go to the other side of the world to enjoy nature and history. This created a spark, and soon, consumers were ditching big names in favor of local businesses. It was a sight to behold and made us all proud.

Now, we all can travel again. However, the support for local businesses is here to stay. So, there are plenty of Reasons to focus on local SEO . It's almost a whole new market that opened up, and you really should be a part of it. AR and VR are new big things.

In 2021, brands are trying to find new ways of making user experiences more exciting. Augmented reality (AR) and Virtual Reality (VR) are the two things that stood out the most.

Lots of e-commerce companies have adopted AR-powered shopping. Essentially, it allows you to try on anything virtually before you buy it. You can see how that new sofa will look in your room before you even add it to the cart. It's an immersive experience that we could only wish for a few years back.

Now, there's still plenty of room for improvements here. However, people are very interested in it, so technology is catching up pretty fast. Although no one can be sure about it, it seems that AR will become mainstream this year. Social media trends to embrace.

Since we're talking about audience engagement trends to follow in 2021, we can't turn our heads away from social media. It's one of the most critical channels these days, and you should know how to get more of your followers to engage. So, we'll share some of the tips and tricks we can vouch for.

Live video transforming the game

Video is where your focus should be marketing-wise. That's how things were for a while now, so there should be no surprise here. However, live videos are gaining popularity, and the trend seems to keep going. At first, these were seen as a great way to bring your customers for chit-chat. But, in no time, they became much more.

As a matter of fact, today, live videos are more sought after than video content. You can broadcast them on Twitter, Facebook, Instagram, YouTube, and even Tumblr. The audience loves them.

And if you want to take it even a step further, bring a celebrity on your live chat. You'll grab the audience's attention and create the perfect moment for a big announcement.

Stories improve engagement

Stories are a form of short-duration content that has become popular during the last few years. You probably saw them on Facebook or Instagram. And yes, we're talking about pictures and videos that disappear after 24 hours.

This might seem like a short time span for a commercial, but that's only if you look at them in a certain way. Of course, among Facebook Ads trends that you should follow , there's talk about using stories for marketing. However, here we're talking about something else. Regular stories are fun, engaging, and they keep your audience on their toes.

Try to give them a sneak peek into your life at the office. Make a tour, roll out polls and quizzes, and share some of the ''behind the scene'' moments. Aim for something more personal and informal. This way, your customers will get a chance to know your brand more closely. And that's exactly what you want.
Use all of the audience engagement trends to follow in 2021, and you'll have a fun and successful year, we can promise you that.

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