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What is plagiarism? 5 tips to avoid plagiarism in content marketing

Tips To Avoid Plagiarism In Content Marketing
Posted by:Angela Harper

Plagiarism is a growing problem in content marketing. So, how should you try to avoid it? In Ccontent Marketing , there are around 82% of marketers actively marketing at all times. This means their content requirements are growing as we speak, and that also means there’s a lot of plagiarism going around.

In fact, it’s been known for years that 29% of all the websites on the internet have plagiarized or duplicated content. Those are the same websites that you won’t ever see on Google’s SERP or anywhere near it. So, how should a content marketer avoid being counted as the dreaded 50%? Moreover, how should they go about removing plagiarism once detected? Let’s find the answers:

Defining Plagiarism: What Causes It?

Plagiarism is the act of copying another writer’s work. It’s an unethical practice because it strips the writer of their credibility, while it doesn’t accredit the original author.

Besides writing, the University of Oxforddubs it as passing on someone else’s “ideas as your own.” This means that plagiarism isn’t only about the direct copying of words; it’s about the duplicity of the ideas as well. That’s why, in any writing environment, plagiarism is considered as one of the most unethical practices a writer can commit.
Therefore, there are always penalties around it. As for what causes it, it depends on a few things, such as:

• Whether the writer intended to copy content
• If the writer was lazy or unmotivated
• If the writer forgot to cite the sources
• If the writer couldn’t grasp the topic firmly

These are some of the common causes of plagiarism in content marketing, as well as in academia.

5 Types Of Plagiarism To Look For In Content

When looking for plagiarism in any content, you shouldn’t just look for blatant duplicity, as it has multiple types. Here are five of them you should be vary of:

1. Direct Plagiarism

Direct plagiarism is when a writer copies a chunk of content from another writing and passes it on as their own.

2. Complete Plagiarism

Complete plagiarism is the same as direct plagiarism. However, it’s much more severe as the writer does not credit the original author and copies an entire piece of text.

3. Patchwork Or Mosaic Plagiarism

Patchwork or mosaic plagiarism is also a highly unethical type, as it involves copying the content, making enough changes to it, and then passing it along. It’s quite difficult to detect at sometimes as well, which makes it even more severe.

4. Accidental Or Auto Plagiarism

Accidental or auto-plagiarism is when a writer accidentally copies their own or another writer’s content. It is usually unintentional, but it’s still very harmful to the writer’s image.

5 Tips To Avoid Or Remove Plagiarism In Content Marketing

Avoiding plagiarism is a necessity in the online world. Using content with a slight bit of plagiarism can yield bad implications for content marketing. That’s why detecting and removing it subsequently is a necessity.

Therefore, let’s dive in and see how we can remove the plagiarism from our content:

1. Check For Plagiarism – Use A Dependable Tool(s)

Checking for duplicity through a tool can help you detect plagiarism in your content exactly the parts. That’s why you need a tool that you can depend on. How do you find such a tool?

• Find out what the users have to say about it
• Find a tool that offers extensive word count
• Ensure that it detects plagiarism thoroughly

If a plagiarism detector has all these three factors, then it can help you overcome any writing challenge. So, once you pick a tool like this, this is what you would see:

As you can see, we’ve already pasted the suspected content in the plagiarism checker by PrePostSEO. So, let’s see if it detects it:

Here we can see that our content is 100% plagiarism. Therefore, it’s a case of direct plagiarism. We can confirm this by going to the links provided by the tool in the bottom-right section. Another tool we used to check for plagiarism was Text Reverse’s plagiarism checker. Upon testing the same content, here’s what we got:

As you can see here, the tool presented us with the same links and percentages. Therefore, you can also use these viable tools to detect plagiarism in your content.

2. Remove Plagiarized Content – Paraphrase Or Rewrite

Removing plagiarism isn’t easy from existing content. Once you detect it, you either need to get rid of it or rewrite the whole thing. That’s why you need a viable paraphrasing tool.

In order to get rid of plagiarism effectively, you must use one. Because a paraphrasing tool can help you remove plagiarism effectively while ensuring its quality.

3. Cite Your Sources – Quote The Author

When avoiding plagiarism or copying another content, it’s imperative that you do it properly. That’s why one of the easiest ways to avoid plagiarism is by quoting the original author.

This way, you give them their due credit while avoiding plagiarism. This is yet another time when a plagiarism checker comes in handy. Because when you detect plagiarism, you also get access to the original content. This allows you to cite them in your blog.

4. Study The Topic Beforehand

The best way to deal with plagiarism is before you start writing. If you write from scratch, it’s imperative that you follow an original and authentic approach.
Therefore, you need to make sure you study the topic beforehand. This procedure will not only save you from the hassle of checking plagiarism later, but it will also be great for your content marketing venture.

5. Cite Your Previous Works – Create Interlinks

When writing content inspired by your previous work, you can risk accidental plagiarism. How do you avoid that? By ensuring that you cite your previous work and use them as interlinks. This will add additional credibility to your content and SEO techniques.


This is how you deal with plagiarism, by understanding what it is and focusing on its removal. Therefore, focus on writing original content while citing wherever needed.

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